“The View” is the most watched daytime talk show in 2021-2022
For the second consecutive year,Viewis the most-watched daytime talk show on the network and syndication, Variety has learned.
The ABC series ranked No. 1 in households and total viewership for the 2021-2022 television season. Its 1.7 rating topped all other network and syndicated daytime talk shows, tied with “Dr. Phil” into homes and averaging 2.411 million total viewers for the season, according to Nielsen.
In total viewership for the full season, “The View” edged out “Dr. Phil” – which ranked second, with an average 2.405 million total viewers – “Live With Kelly and Ryan” with 2.357 million total viewers and “Today Third Hour” with 2.144 million total viewers. “GMA3”, “Today With Hoda & Jenna”, “The Talk”, “The Ellen DeGeneres Show” and “The Kelly Clarkson Show” followed as the highest rated daytime shows for the 2021-2022 season.
“The View” did not pass adults 25-54, which is the key demo for news programming. In this demo, “Live With Kelly and Ryan” came in first, followed by “Today Third Hour” in second and “Dr. Phil” in third. “The View” was tired in fourth with “Today With Hoda & Jenna” in the demo.
For the final week of programming in the 2021-2022 syndicated television season, “The View” ranked No. 1 in households with a 1.6 rating and 2.243 million total viewers. This means “The View” ranks ahead of “Live With Kelly and Ryan” (1.5 rating, 2.129 million total viewers), “Dr. Phil” (1.4 rating, 1.988 million total viewers ), NBC’s “Today Third Hour” (1.3 rating, 2.022 million total viewers) and CBS’ “The Talk” (0.9 rating, 1.363 million total viewers).
“This season was about celebrating the history of this show and there is no better way to convey the impact and relevance of what Barbara Walters has created than by being able to say that 25 years later , and for the second year in a row, ‘The View’ is the most-watched daytime talk show in America,” executive producer Brian Teta said in a statement to Variety.
“When something is happening in the world, our viewers tune in to hear how our co-hosts react,” Teta continued. “This year, we also took the public with us in our search for a new conservative co-host, welcomed former co-hosts for our milestone anniversary, and celebrated with a fun-filled week in the Bahamas. Now, as we approach the halfway point, we are ready to prepare for more interviews and political debates and to welcome our two new Republican co-hosts.
For the 2021-2022 season, “The View” featured Whoopi Goldberg, Joy Behar, Sara Haines, Sunny Hostin and weekly contributor Ana Navarro.
Next season, which kicks off in September, will once again welcome all women, with Navarro becoming official co-host and former Trump White House staffer Alyssa Farah Griffin joining the roster. Navarro won’t appear on the show every day as she will travel back and forth from Miami, also working as a contributor on both CNN and Telemundo.
With Navarro and Farah Griffin both join the table‘The View’ will now have two conservative voices on the panel, filling the seat vacated by Meghan McCain, who left in 2021.
With strong ratings, ABC has locked down most of the panel for the foreseeable future, with many co-hosts signing long-term deals that last through Season 28, which will take them through to the 2024 presidential election. when the ratings will likely go up. . In recent years, and particularly under the Trump administration, the daytime talk show has excelled in leaning into politics and solidifying itself as a go-to stop on the campaign trail.
This upcoming television season will see the biggest upheaval in daytime space since Oprah Winfrey left her talk show after 25 seasons in 2011, with longtime shows “The Ellen DeGeneres Show” and “The Wendy Williams Show” having ended their runs. New shows will enter the daytime TV space this fall, including Sherri Shepherd’s “The View” alum. “Sherry” (from the team behind “Wendy Williams”) and “The Jennifer Hudson Show” featuring the eponymous EGOT winner and “American Idol” alum, and hailing from the producers of “Ellen.”