The Rise and Rise of Peppa Pig, How the TV Show Became a Global Phenomenon

To concern: Boris Johnson loses track of speech, praises Peppa Pig

Peppa Pig unexpectedly found herself the hot topic of conversation this week thanks to Prime Minister Boris Johnson.

The PM was deliver a speech at the Confederation of British Industry on Monday when he embarked on the tale of a recent trip to the theme park devoted to children’s television favorite.

Johnson had attended Peppa Pig World in the New Forest on Sunday on a family day out with his one-year-old son Wilfred and his wife, Carrie Johnson. During the speech, he unexpectedly got excited about the attraction, much to the confusion of the audience.

“Yesterday, I went, as we all owe, to Peppa Pig World, he told all of the business leaders, before describing the kid’s place as “just my kind of thing. ‘place”.

Johnson said the children’s show that spawned her exemplifies “the power of British creativity”, citing the £ 6 billion it has brought to the UK economy through its exports to 118 countries, with theme parks also in the United States and China.

The rise and rise of Peppa Pig. (Getty Images)

Just to really convey his respect for the character, he added, “No Whitehall official could have imagined Peppa.”

Of course, Johnson is certainly not the first to be fascinated by Peppa’s mysterious yet powerful attraction.

In 2019, Hillary Clinton gushed about Peppa after meeting one of the show’s cast on the Graham Norton Show.

The franchise tells the story of Peppa, who has lived with Mummy Pig, Daddy Pig and baby brother George for 17 years, drawing in children and parents with their witty take on family life through hundreds of years. bite-sized episodes.

Created by hosts Neville Astley and Mark Baker, the show first aired on Channel 5 on May 31, 2004 and is now in its seventh season, with no less than 329 five-minute episodes, which has pissed off parents for stopping many toddler tantrums. .

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Particularly popular in China, the story has been translated into several languages ​​around the world and broadcast to 180 countries. It even raised concerns in the United States that children take on British accents.

In addition to the show itself, Peppa also owns the aforementioned theme park in Hampshire, with another slated to open in the United States. A third theme park is also planned in China.

The franchise has also spawned a whole slew of spinoffs in a phenomenon that includes books, albums, video games, and live events – you name it, there’s a Peppa Pig version.

Prime Minister Boris Johnson visited Peppa Pig World with his wife and son.  (Getty Images)

Prime Minister Boris Johnson visited Peppa Pig World with his wife and son. (Getty Images)

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And the popularity of puddle-jumping pigs shows no signs of abating. Yahoo searches revealed that Peppa Pig was the most wanted children’s character for years, including 2021.

Experts believe part of Peppa’s popularity stems from its focus on family, a concept even very young children can understand.

“Peppa Pig is a program for all children,” says senior therapist Sally Boulanger. “Young children love all the alliterate characters and follow the storylines that reflect their own lives.

Peppa Pig’s adorable tropes condense intricate real-life characters into affection figures like a goofy dad and ‘over it like a car hood’; argumentative grandpa; best friends and other key players a child can. recognize in real life, ”she adds.

Baker says that in addition to laughing aloud at the stories in the program, including intergenerational narratives, the children see themselves reflected in the characters.

“Peppa Pig feels both familiar and idealized for children, she explains. “It echoes their own life or the way they want their life to be, which makes it the perfect distraction.

“Cousins ​​come to stay; children start nursery; summer seaside vacation arrives – all have an element of organized chaos and a happy, reassuring conclusion when the day ends in happiness for everyone. . “

To concern: Adele deeply regrets her collaboration with Peppa Pig

While the colorful spectacle has a whole legion of fans, including the Prime Minister of course, it has not escaped criticism.

While many praise the storylines for teaching subtle life lessons, others have accused the show of reinforcing gender stereotypes.

Back in 2019, the London firefighters blame Peppa Pig for being ‘sexist’ and using “outdated language” in regards to their profession.

The organization called the children’s TV show extremely popular after a viewer shared a clip from an episode titled The fire truck in line.

In the video, the narrator described Mum Pig as being “dressed as a firefighter.”

The brigade shared the images from their own account, along with the caption: “Come on. @peppapig, we haven’t been a firefighter for 30 years. You have a huge influence on children, and the use of outdated, gender-specific stereotypical language prevents young girls from becoming firefighters. “

The popular TV show spawned a whole slew of products.  (Getty Images)

The popular TV show spawned a whole slew of products. (Getty Images)

Read more: Government Releases Tips For Parents On How To Buy Toys Safely This Christmas

Further criticism arises from the show’s presentation of a traditional middle-class nuclear family structure in which ‘daddy pig’ works while ‘mommy pig’ looks after the children, while some oppose the intrigues. who they say “encourage” children to be mean.

Meanwhile, research recently suggested that children’s TV shows such as Peppa Pig should do more to educate young people about daily pain.

Researchers say Peppa Pig, along with other popular shows, too often portray pain as something that only results from violent acts or injuries.

The renewed focus on Peppa will no doubt serve to bolster the show’s success – so for now, the puddle-jumping pig will continue its conquest of the world.

Watch: Peppa Pig Is Listed As ‘Communist’ In Children’s Book TV Commercial


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