PRINGLES® PARTNERS WITH EMMY NOMINATED TALK SHOW HOT ONES™ TO RELEASE LIMITED EDITION RANGE FOR SPICE LOVERS TO TEST THEIR LIMITS

PRINGLES® PARTNERS WITH EMMY NOMINATED TALK SHOW HOT ONES™ TO RELEASE LIMITED EDITION RANGE FOR SPICE LOVERS TO TEST THEIR LIMITS

Attention: the new collection contains the burning taste of Hot Ones wing sauces in the hottest Pringles® more crisps

BATTLE CREEK, Mich., May 16, 2022 /PRNewswire/ — Heat lovers know Pringles® Scorchin’ never fails to kick it up a notch by delivering a spicy heat that builds over time, but the flavor masters at Pringles embark on a new challenge. Enlisting the help of internet phenomenon First We Feast’s Hot Ones™, whose notoriously hot sauces put fans’ taste buds to the test, Pringles free him NEW limited edition Pringles Scorchin’ Hot Ones™ range. This collection of Hot Ones-inspired chips packs a delicious fiery burn in every bite. Can you stand the heat?

Proceed with caution and take care around the eyes! No one makes spices that make you sweat better than Hot Ones, and packing the delicious bright red taste of Hot Ones Wing Sauce into every fiery crisp was a task only for the flavor masters of Pringles.

“Our partnership with Hot Ones is a match made in spicy heaven, so we’re thrilled to partner with the show known to test your limits with burning questions and an even spicier sauce for the wings,” said Mauricio Jenkinschief marketing officer for Pringles. “We challenged ourselves to perfectly pair the fiery burn of Hot Ones Wing Sauce to create our spiciest flavors yet. Pringles The Scorchin’ Hot Ones lineup will make fans sweat, just like their favorite celebrities on the show.”

The product is available in three flavor varieties:

  • Pringles® Scorchin’ Hot Ones™ The Classic Hot Sauce: The timeless flavor of hot sauce with an added peppery kick that will keep snackers coming back.
  • Pringles® Scorchin’ Hot Ones™ Los Calientes Rojo: The perfect balance of applewood-smoked red jalapeños and zesty habanero for a fiery flame in every bite.
  • Pringles® Scorchin’ Hot Ones™ Los Calientes Green: The punchy, smoky blend of serrano and habanero chiles, sweet fruit and tangy tomatillos packed into a crispy bite.

No Hot Ones challenge is complete without the famous Last Dab, an extra dollop of the hottest sauce in their lineup on the final wing. While the Last Dab-ified Pringles are not available for purchase, Pringles and Hot Ones are giving away four hundred lucky heat-seekers the chance to win a can of Last Dab-ified Pringles with the Show us your beauty Prize draws. If fans are looking for fun for the whole family, they can try to participate in the Truth or Dab Contest for a chance to win 1 of 50 Hot Ones Truth or Dab expansion packs.

“Since launching in 2012, the Emmy-nominated Hot Ones have continued to be a pop culture phenomenon. What started as a show seventeen seasons ago and two billion views has forever redefined the way which celebrities connect with their fans and the world at large,” mentioned Chris Schonberger, CEO of First We Feast. “This partnership with Pringles will once again satisfy the appetite of our enormous Spice Lords fanbase and encourage them to eat the show in a new way.”

Fans can enter both the Show Us Your Hotness and Truth or Dab contest by scanning the QR code on any Pringles Scorchin’ x Hot Ones product and following the on-screen prompts. For all promotional details, rules and regulations, please visit hotones.pringles.com/termsandconditions.

Be on the lookout for limited editions Pringles Scorchin’ Hot Ones Los Calientes Verde at retailers nationwide starting in June, Pringles Scorchin’ Hot Ones Los Calientes Rojo in Walmart stores starting in June and in limited edition Pringles Scorchin’ Hot Ones The classic hot sauce available at Circle K from July, while supplies last.

Fans can also preview the collection at the International Foodservice Editorial Council Bubble Party (5/23), Sweets & Snacks Expo (5/24-5/26), and ComplexLand Immersive Virtual Pop Culture Festival (5/25- 5/27).

Follow @Pringles and @HotOnesGameShow on your favorite social media platform to keep up to date with the latest fun and cooking news and tag @Pringles and @FirstWeFeast using #HotONES. Keep your eyes peeled for these flamboyant crisps to make an appearance on a special episode of Hot Ones in July!

About the Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just nourished but fulfilled. We’re creating better days and a place at the table for everyone with our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, consisting mainly of snacks as well as ready-to-eat foods such as cereals, frozen foods and noodles. As part of our Kellogg’s® Better Days ESG strategy, we tackle the interconnected issues of wellbeing, climate and food security, creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

About First We Feast
Founded in 2012, First We Feast views food as an illuminating lens to pop culture, music, travel and more through its innovative line of food-focused video franchises. Part of Complex Networks, First We Feast’s YouTube channel hosts top series – Hot Ones, The Burger Show, Feast Mansion, Tacos Con Todo, Gochi Gang and Coneheads – with a highly engaged community of 10 million subscribers and counting. 1.9 billion views to date. Thanks to the success of Hot Ones, the brand has created an eight-figure trade business with hot sauces sold on Heatonist and Amazon, Truth or Dab The Game, a footwear and apparel collection with Reebok, a TV show on truTV, “Hot Ones: The Game Show”, and much more.

“Hot Ones” is nominated for Outstanding Entertainment Talk Show at the 49th Daytime Emmy Awards. “Hot Ones” won the 2022, 2020 and 2019 Webby Award for Food and Drink, the 2018 Shorty Award for Best Web Series and Host Sean Evans won the 2018 and 2019 Webby Award for Best Web Personality/Host. First We Feast won Best Overall YouTube Presence at the 2020 Shorty Awards and “Food Skills: Mozzarella Kings of New Yorkwon the 2019 James Beard Award for Online Video, on Location. First We Feast received the 2014 James Beard Award for Best Food Blog.

Kellogg Company Logo (PRNewsFoto/Kellogg Company)

SOURCE Kellogg Company

For further information: Kellogg’s Media Hotline, (269) 961-3799, [email protected]; Weber Shandwick, Grace Luepke, (312) 988-2023, [email protected]

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