Emmys realign Daytime and Primetime categories by genre, redefine drama, talk shows and game shows
The walls that have long separated the Television academy and its New York counterpart, the National Academy of Television Arts and Sciences, continue to be demolished. In the latest agreement between the two organizations, several other categories were realigned to focus on gender, rather than time slots, to split eligibility between Primetime and Daytime. Emmys.
“We no longer look at the clock to decide what day is and what is prime time,” Adam Sharp, president and CEO of NATAS, told Variety. “It just doesn’t make sense any more, in the way consumers now watch television. I think this realignment reflects that and allows us to have more clarity between the two competitions. I think it also makes it a lot easier for the creators in our community to become more and more confused – “I’m producing a show for a streaming platform, which I intend to be consumed at all times. So where does this put me? “
Most notably, the roster is moving all scripted programming to enter the Primetime Emmys, with two exceptions: daytime soap operas – defined as “daily multi-camera, weekday series” and any spinoffs or reboots of those foams. – will stay with the Daytime Emmys. And as previously announced, all children’s fares are now part of the new Kids and Family Emmys, which will launch in 2022 as a new ceremony.
This means that all of the non-daily soap operas that previously appeared on Daytime Emmys – shows like Amazon Prime Video’s “Studio City” and Popstar TV’s “The Bay” – will now move to Primetime. “Studio City” won this year’s Daytime Emmy for Outstanding Limited Drama Series, in which it competed with “The Bay,” “A House Divided” (UMC) and “Beacon Hill” (Reel Women’s Network); but this category will be deleted.
In the area of discussions, TV Academy and NATAS will currently host two separate talk show competitions in the Daytime and Primetime competitions. But organizations have added language specifying the format and style characteristics that make a “daytime talk show” versus a prime-time or late-night speaker. Shows that have been to the Daytime Emmys will continue to do so, and late night to the Primetime Emmys. But the broadcasts will be authorized to ask to change competition if they can assert their membership in this ceremony. “Ellen” is an example of a talk show that has a format for late night shows like “The Tonight Show Starring Jimmy Fallon” or “The Late Late Show with James Corden”, but will remain in daytime competition due to of the previous one. But future “Ellen” style daytime shows may want to take part in the Primetime Emmys.
“Imagine a column A and a column B, and if you check more than one box in column A, you’re probably in the day,” Sharp said. “If you check more than one box in column B, you’re probably in Primetime.
NATAS also announced that it had removed the Spanish-language morning shows and morning shows categories from the Daytime Emmys, noting that the more news-focused morning shows (like “Today” and “Good Morning America ”) are expected to compete in the News & Documentary Emmys, while more chat-oriented morning shows (like the third hours of“ Today ”and“ GMA ”) are slated to pass for talk.
Additionally, TV Academy and NATAS decided to wait a year before figuring out how to handle the game show and educational / DIY programming categories. It’s possible that both daytime and prime-time attendees end up on a single show (much like what happened when the kids categories were combined and sent to Daytime), or they could continue to be split, like discussions. Organizations will continue to develop plans for a gender-based alignment in time for 2023.
“It’s a little more complicated than maybe some of these other categories to solve,” Sharp said. “Now that we’ve announced it, it also gives us the luxury of being able to talk about the changes more freely and to involve a wider section of the community in that discussion. Now we can actually work with a lot more real creators and contributors and get their direct feedback on how potential ideas would affect them.
There will likely be a lot of questions about eligibility over the next few months, which is why the Television Academy and NATAS are also forming a joint Academy panel to determine eligibility between the respective competitions and categories. Show producers who are unsure of which competition to enter to which they are eligible or who request to change competition will be encouraged to submit to the Eligibility Review Committee prior to submission.
Meanwhile, as both organizations seek to shift focus on time slots to genres, it’s a sign of the times. But the names won’t change: The Daytime Emmys will remain, with their home in June, while the Primetime Emmys will continue in September.
The decision last year to move all children’s Primetime Emmy categories to the Daytime Emmys (and starting next year, the Children’s & Family Emmys, administered by NATAS) represented a major thaw in the Cold War of ’43. years between the two television academies. The organizations broke up in 1977 over irreconcilable differences and spent the following decades at war, occasionally suing each other over Emmy domain and surveillance issues. Things hit a boiling point in 2008, when NATAS attempted to launch its own Broadband Emmys, and the TV Academy hesitated.
But under Sharp and TV Academy President / COO Maury McIntyre, the lines of communication have started to reopen. Variety caught up with the two, together, last year in the first major joint interview between TV Academy and NATAS in decades, and they revealed the renewed collaboration.
“The realignment of these Emmy competitions represents the most significant collaboration between Television Academy and NATAS since the two became separate entities in 1977,” said McIntyre. “We pride ourselves on serving the needs of the creative community and the evolving industry, ensuring the Emmy Award remains the quintessential mark of excellence in all genres of television. “
But don’t expect to talk about reunification. “It hasn’t even been discussed, and if anything, I think you’re less likely to see it,” Sharp said. “What we’ve accomplished here, I think, provides lasting stability… This alignment now recognizes that there is more than enough quality content to keep both academies very, very busy.”
The best of variety