Amazon Echo Show 15 – home hub goes from fridge to wall
Amazon continues to expand its line of smart home devices powered by Alexa. There is a seemingly endless variety to choose from, from a smart little Echo Dot speaker (the one that started it all) to ones with displays like the Echo Show 8, and even ones for your cars, like the Echo. Auto. And that’s just the tip of the iceberg. Surf on Amazon and there’s Alexa stuff all over the place.
And now… we have the Echo Show 15.
As the name suggests, this is a 15.6-inch Echo mega device introduced in time for the holiday season by Amazon and meant to hang on the wall.
We’ve seen this idea before: a smart hub for the whole family. Or as Amazon calls it: “for the family organization”.
In the past, these were usually built into refrigerators. The idea being that the kitchen is a place where we all spend the day, so it is the ideal place for a centralized organization system. Instead of post-its and paper magnets, we’d instead use a screen to store reminders, calendars, and tasks.
Of course, if you’re a big fan of Alexa and Amazon services, you can easily place the Echo Show 15 on a desk or table in a hallway. There, that would be a perfect big screen way to browse, say, Amazon Music playlists. And / or to control smart home routines and devices. It can also be a great way to show off digital artwork or family vacation photos.
While the concept behind the Show 15 isn’t new, the fact that it comes with Alexa’s best voice assistant and is the most widely supported smart display when it comes to third-party smart home integrations make this an attractive option. – if a little niche.
Considering the number of devices found in modern homes (phones, tablets, smart speakers, etc.), I wonder how saturated the market is. For example, if we have a phone in our hands, do we really need another device to control something?
Either way, the Echo Show 15 sells for $ 249 USD on Amazon which seems reasonable enough to me.
This price also demonstrates the concept of value-based pricing. You can pay over $ 1,000 for an iPhone with a 6 inch screen. Or you can pay around 75% less and get a device with twice the screen size. The selling price here has nothing to do with the actual cost of manufacturing the device. Rather, it is about the value to the consumer (or the perception of value). Hence, value-based pricing (as opposed to cost-based pricing). A fairly basic re-examination of business school, certainly, but an interesting way of looking at this kind of product.
And let’s not forget that there is the idea of sowing.
Amazon wants as much of Alex in our lives as possible, even if it means a loss on a sale or a lower margin on a sale. Because underlying all of this are paid subscriptions like Amazon Prime, Amazon Music, Amazon Photos… and so on. All in the name of the ecosystem (see: Apple and Google). This is where the sauce lies.